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Frequently Asked Questions
Answers To Commonly Questions
What are the best ways to grow your business in Rochester
Marketing is like almost everything else in business in that it requires consistent effort, constant improving, and lots of hard work.
The tactics that are mostly likely to generate a positive ROI are developing your website for better UX and higher conversions, capturing existing demand through paid search and SEO, optimizing all your business listings, creating helpful content for your customers and prospects (affordably), investing wisely in awareness advertising, and constantly improving and adapting your messaging, promotions, and tactics using your own data.
What Does Wessel Marketing Do?
Wessel Marketing provides a comprehensive suite of marketing services including paid search, local SEO, video, website content, meta ads, and analytics, all built around video content.
This means that local businesses can get video, social content, website content, blog posts, ad copy, email content, and more all from a single, quality video.
For businesses just starting out or wanting to try out a partnership with us, we offer high-ROI paid search ads to start getting more leads and set yourself up for future success.
Is Wessel Marketing a Video Agency?
Yes and no. We focus on informational, useful, low-production video content that you can use on your website, socials, and potentially in certain ad campaigns--while also repurposing the information for text media, ad copy and more.
You can use our video content to showcase your expertise, communicate your process, add value to your customers, and much more--affordably and at scale, across a variety of channels.
We generally don't recommend using our video production for high-budget advertising or other channels where you prefer high-production value with B-roll, advanced editing, complex shots, or custom graphics. (We're happy to recommend other agencies for this type of video advertising.)
How do you track ROI for your marketing?
Tracking marketing ROI is crucial for any business, including everyone in Rochester or SE Minnesota.
We monitor and report on all the regular metrics across channels like visits, clicks, impressions, etc. But where we stand out is our custom website analytics and offline tracking.
We use Google Tag Manager to manage custom events on your website, meaning we set up tracking for key buttons, links, and conversions on your website, tracking them back to ad channels.
In some cases, we may recommend offline conversion tracking where we securely upload offline customer data to Google Ads or Meta Ads to let them compare metrics and touchpoints with your actual customers.
Do You Outsource Your Work?
No, for local Rochester clients, we do not outsource any of our work, except if you need custom services beyond our normal packages.
We currently have partnerships with two other marketing agencies that hire Wessel Marketing for strategy, management, and content services. This means that our tactics and capabilities are well-tested and proven.
Furthermore, these partnerships provide additional opportunity and flexibility for you, allowing you to keep working with us while gaining the capabilities and resources of a larger marketing agency.
What is the best way to connect with Wessel Marketing?
Send us a message using any of the CTA buttons on our website. That will start a conversation with us, where you can see if we're a good fit for you, get a demo of our capabilities, and learn more about how to improve your marketing for your business.
Our goal is that whether you work with us or not, you'll leave our conversations better equipped to grow your business and take part in growing our local economy.
