Video Marketing Engine
Expand visibility across platforms, build trust, and provide value at scale.
Our philosophy
Expertise, Trust, and Value
Be memorable and stand out from the competition by showing customers how much value you can provide, and by building trust before they ever submit a lead.
Get more attention by giving more value to your customers.
Showcase knowledge, insights, and experience that builds trust before any person-to-person interactions occur.
Create quality resources customers want to share with their friends and family.
Grow a library of evergreen content that can attract customers for years.
Get Long-term Results with Value-Driven Video Content
INTRODUCING
The Video Content Engine
Research and Prep
SEO, Sales, and Strategy
Step 1
Define the value you provide
Distinguish yourself from the competition
Understand what customers want to know
Incorporate SEO research for better reach and increased SEO visibility
Long-Form Video
3 - 15 minutes
Step 2
Podcast, Guide, or Story-style video
Provide value as tips, resources, or advice
Cover SEO keywords and customer interests
Post to Youtube, websites, and podcasts
Social Shorts
60 seconds or less
Step 3
Takeaways or insights from long-form video
3-8 videos, based on long-form content
Share to socials, Youtube shorts
Use top quality videos as ad creative
SEO Article
1000 Words
Step 3
Transform video into SEO website article
Share full article or clips to socials
Can become static web pages (About Us, "Why Buy", Location pages)
Uses unique, local insights that can't be matched by competitors.
Include infographics or video for better SEO
Ad Creative
as needed
Step 4
Pick Your Best Clips for Video Ads
Quickly Test, Measure, and Optimize
Affordable and effective high-production brand content supplement
Copy & Messaging
as needed
Step 5
Discover new ways to explain value
Document customer stories and examples
Integrate messaging your staff uses daily for more consistent customer experiences
We make it all simple and affordable.
When you combine smarter processes and modern marketing technology,
you can consistently do it for a fraction of what agencies used to charge.
