Wessel Marketing

Custom-Creative Retargeting · For Dealerships

Retarget shoppers with a custom offer on the model they viewed.

Same smart targeting as inventory ads, but instead of a plain stock photo, shoppers see custom-branded video creative built around your monthly offer, a real reason to come back and buy now.

How it works

Your monthly offer, in front of the shoppers most likely to take it

We build the creative around the vehicles your shoppers actually browsed and the incentives you are running this month, then put it in front of them on Facebook and Instagram.

1

They view a model

A shopper browses a vehicle on your website, then leaves without buying, the same high-intent traffic inventory ads target.

2

They see a custom video ad

They are retargeted with custom-branded video creative featuring your monthly offer on that same model, not a plain stock photo.

3

They come back ready

A real reason to act now, whether a lease, finance, or savings offer, pulls them back to your lot ready to move.

Why it works

Inventory ads get them back. An offer gets them to buy.

Custom-branded creative

Designed ads in your brand, built to stop the scroll, a step above a plain inventory photo pulled from a feed.

A real offer drives action

Lease, finance, or savings messaging tied to the month's incentives gives shoppers a reason to come back now.

Model-matched retargeting

The offer features the exact model each shopper browsed, so the creative always matches their interest.

What’s included

Creative and campaign, handled every month

  • Custom creative design
  • Offer and messaging strategy
  • Pixel and event tracking
  • Facebook and Instagram campaign management
  • Monthly performance report

Investment

Per store, per campaign

$995

One-time setup

$345/mo

Ad management

$500/mo

Recommended ad spend

Recommended ad spend is paid directly to Meta and is separate from management. Setup is billed once at launch.

Start a Campaign

Turn your monthly offer into your best-performing ad.

Just want the inventory-feed version without custom creative? See Automotive Inventory Ads.

Get in Touch